Welcome to the Baroness Susan Greenfield blog. Baroness Susan Greenfield is a research scientist, author and broadcaster based in Oxford. She has held research fellowships in the Department of Physiology Oxford, the College de France Paris, and NYU Medical Center New York. In today's blog, Baroness Susan Greenfield discusses the all-pervading technologies that now surround us, and from which we derive instant information, connected identity, diminished privacy and exceptionally vivid here-and-now experiences.  Let's get started!

Baroness Susan Greenfield

The wonderful thing about being a human being is that although we are born with a full complement of brain cells, it is the growth of connections between the cells that accounts for the growth of the brain after birth. Baroness Susan Greenfield views it with vast implications, because our minds are physically adapting: being rewired. What could this mean, and how can we harness, rather than be harnessed by, our new technological milieu to create better alternatives and more meaningful lives? Using the very latest research, Mind Change is intended to incite debate as well as yield the way forward. There is no better person to explain the situation in a way we can understand, and to offer new insights on how to improve our mental capacities and well-being.

These connections reflect the unique sequence, – a life-story, of individual experiences and interactions with the outside world: a phenomenon known as ‘plasticity’ that leads to the personalisation of the physical brain, amounting to a ‘mind’. Given the unprecedented challenges posed by the digital world to emotions and well-being, we need to devise the best ways for optimising fulfilment of each individual’s potential with a correspondingly new type of leadership that can encompass insights informed by neuroscience on, for example, risk management and creativity.

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Baroness Susan Greenfield is a scientist, academic, writer, broadcaster and one of the world’s leading authorities in neuroscience. She considers the way the brain works and how it’s being transformed by the world around us. Read more on Baroness Susan Greenfield here. Alternatively, you can also follow Baroness Susan Greenfield on her Twitter page for  the latest news and upcoming events.